Bring Dead Leads Back to Life (Without Running a New Ad)

1. CRM Audit

• [ ] Export all leads from the past 6–12 months who didn’t buy
• [ ] Filter for:
• No reply after initial outreach
• Consulted but didn’t close
• Quote sent, no follow-up
• Marked as "not ready" or "ghosted"
• [ ] Tag these contacts as “Lead Graveyard” or “Dormant Leads”
• [ ] Segment them into categories:
• No reply ever
• Ghosted mid-conversation
• Said "not now"

2. Build Your Resurrection Sequence

• [ ] 5-Touch Re-Engagement Flow:
• Day 1: “Still thinking about [X]?” (short check-in)
• Day 3: FAQ, social proof, or case study
• Day 5: Special offer, booking link, or urgency message